Head of Growth – Mobile App

About the role

We are looking for a metrics‑obsessed operator to lead the full‑funnel expansion of our mobile application. As Head of Growth – Mobile App you will own active MAU, retention, user activation and premium subscription conversion, working closely with the App Product team to embed growth loops into every feature.

Key responsibilities

• Build a seamless web‑to‑app conversion funnel that turns high‑volume, unowned web traffic into logged‑in, trackable app users.
• Redesign user journeys to shift from short “drive‑by” visits to daily habitual interactions, improving retention curves.
• Lead App Store Optimization (ASO) and user‑acquisition strategies to compete with regional premium news apps.
• Run continuous small‑scale experiments on onboarding, push notifications and pricing to lower CAC and raise LTV.
• Collaborate with product, engineering and data teams to ensure low‑RAM performance, minimal download size and data‑efficient operation on Android devices.

Required profile

• Proven track record leading growth for a consumer app with several million MAU and a subscription or paywall model.
• Deep expertise in full‑funnel analytics – onboarding drop‑offs, D1/D7/D30 retention, trial‑to‑paid conversion.
• Experience in price‑sensitive, low‑ARPU emerging markets with payment friction (e.g., UPI).
• Ability to design long‑term habit loops rather than relying solely on paid‑acquisition tactics.

Required skills

• App Store Optimization (ASO)
• Full‑funnel analytics