Head of Content – Lead Growth‑Focused Content Strategy

About the role

This is an exciting opportunity for an experienced content leader to build and scale content as a measurable growth engine in a global, remote‑first environment. You will own the content strategy across acquisition, engagement and brand consistency while working closely with growth, product and compliance teams.

Key responsibilities

• Define and execute a content strategy focused on measurable business outcomes such as organic traffic growth, content‑attributed sign‑ups and engagement metrics.
• Take full ownership of SEO initiatives, including keyword rankings, search visibility, organic traffic targets and domain authority growth.
• Develop and manage a scalable content production framework for web, social media, email and video channels.
• Establish and maintain editorial standards to ensure quality, accuracy, compliance and brand consistency.
• Lead, mentor and develop content creators and editors, setting clear performance objectives.
• Monitor and optimise channel‑specific engagement metrics and build comprehensive reporting for stakeholders.
• Collaborate with cross‑functional teams to align content initiatives with acquisition objectives and regulatory requirements.

Required profile

• 7+ years of experience in content strategy, editorial leadership or content production, including at least 3 years at Head or Director level.
• Proven track record of driving measurable business impact through content and SEO initiatives.
• Experience in fintech, crypto, digital banking or other highly regulated, fast‑growing industries.
• Demonstrated success improving acquisition metrics such as organic traffic growth, conversion rates and search rankings.

Required skills

• SEO (technical and content)