Digital Marketing Specialist

About the role

The Digital Marketing Specialist will support the execution of digital marketing activities to boost online visibility, engagement, and lead generation. Working closely with regional teams and partners, the role ensures consistent and effective delivery of digital campaigns across multiple channels.

Key responsibilities

• Support the implementation of digital campaigns, including SEO, SEA, social media, email, and marketing automation.
• Contribute to the creation, localization, and optimization of digital content.
• Monitor campaign performance, provide insights, and recommend improvements.
• Maintain digital platforms such as the website, CRM, and marketing automation tools.
• Track key performance indicators, support reporting, and conduct data analysis.
• Coordinate with marketing teams, sales, and distributors on digital initiatives.
• Assist in training and adoption of digital tools and best practices.
• Support budget tracking and evaluate campaign effectiveness.

Required profile

• 4–5 years of experience in digital marketing, preferably in a B2B or international environment.
• Solid knowledge of digital channels, CRM, and marketing automation tools.
• Strong analytical, organizational, and communication skills.
• Good content creation and copywriting abilities.
• Familiarity with GDPR and digital marketing best practices.

Required skills

• SEO
• SEA (paid search)
• Social media marketing
• Email marketing
• Marketing automation
• CRM platforms
• HubSpot
• Salesforce
• Google Ads