Brand Manager – Belgium

About the role

Innocent is looking for a dynamic Brand Manager to drive growth and bring the brand to life across Belgium. You will own a wide range of projects, from large‑scale campaigns to everyday shelf execution, working with a motivated, fun‑focused team.

Key responsibilities

• Develop and execute activation plans covering creative, media, experiential and in‑store elements.
• Manage the Benelux trade‑marketing mix and monitor monthly performance metrics.
• Analyse consumer data (Nielsen, Kantar, GfK) to inform strategic decisions and optimise product ranges.
• Lead successful product launches and ensure alignment between marketing and sales teams.
• Engage with consumers on all platforms, answering queries and handling brand‑related communications.
• Collaborate closely with communication, category management, trade‑marketing and sales teams, as well as the Group marketing team in London.

Required profile

• Proven experience in a marketing role, preferably within FMCG.
• Strong project‑management abilities and a hands‑on, entrepreneurial mindset.
• Excellent communication skills and the ability to work cross‑functionally.
• Native Flemish speaker with fluency in English; French is a strong plus.

Required skills

• Nielsen
• Kantar
• GfK

What we offer

• Opportunity to work for a B‑Corp certified, purpose‑driven company.
• Collaborative, fun work environment with a focus on innovation.
• Exposure to international teams and markets.