Regional Account Manager – Trade (Belgium)

About the role

We are looking for a Regional Account Manager – Trade to join Unilever Food Solutions in Brussels. The role focuses on developing and growing our trade partners across West‑Flanders, Brussels and Wallonia, supporting professional chefs and foodservice institutions.

Key responsibilities

• Develop long‑term strategic collaborations with regional foodservice distributors and create joint customer plans to exceed market growth.
• Design and launch new routes to market, including CRM, e‑commerce and other digital solutions, to secure future growth.
• Implement and execute customer business plans in partnership with Channel Marketing Trade, achieving turnover targets.
• Negotiate and close deals while managing trade discounts and budgets efficiently.
• Analyse customer performance, selling‑in vs selling‑out, digital and category results.
• Secure full‑range product listings, promotional placements and price adjustments with trade customers.
• Maintain contact at all levels, motivate and train distributor sales teams, and drive the Free Trade strategy, especially with the top‑10 customers.
• Collaborate with Operator Sales teams and other internal partners.

Required profile

• Strategic sales mindset with a passion for food and foodservice.
• Experience working with regional foodservice distributors in the HoReCa, butcher/traiteur and mass‑catering segments.
• Ability to develop joint business plans and digital go‑to‑market initiatives.
• Strong negotiation, analytical and relationship‑building skills.

Required skills

• CRM systems