Personal PR & Branding Executive

About the role

This position supports a high‑profile individual in Belgium by shaping, protecting, and amplifying their public image across media, digital platforms, and live appearances. You will drive a cohesive personal branding strategy, ensuring consistent voice, narrative, and visual identity in every public touchpoint.

Key responsibilities

• Execute and evolve the personal brand strategy, maintaining consistency in messaging, tone, and visual identity.
• Manage media relations, including press kits, outreach, interview coordination, and speaking engagements.
• Plan, schedule, and publish social media content on LinkedIn, Instagram, X and other platforms, aligning with brand goals.
• Develop written materials such as social copy, talking points, articles, and ghost‑written thought‑leadership pieces.
• Coordinate logistics for public events, panels, and keynotes to ensure strong brand presentation.
• Monitor media coverage and online sentiment, flagging reputational risks and supporting crisis communication.
• Collaborate with designers, editors, and external stakeholders to maintain high‑quality brand assets.

Required profile

• Bachelor’s degree in Communications, PR, Marketing, Journalism or a related field.
• 5+ years of experience in PR, executive communications, personal branding or media relations, preferably with senior executives or public figures.
• Exceptional writing, editing and storytelling abilities with adaptable tone.
• High level of professionalism, discretion and ability to handle confidential information.
• Strong project‑management mindset, detail‑oriented and resourceful.

Required skills

• Social media strategy and content distribution across major platforms.
• Media relations and influencer engagement.
• Ghost‑writing and content creation.
• Brand consistency and visual identity management.