Marketing Manager – MedTech & Healthcare

About the role

We are seeking a senior freelance Marketing Manager to lead strategic, analytical, and operational marketing activities for a global healthcare education ecosystem. Based in Walloon Brabant, Belgium, you will collaborate with cross‑functional stakeholders across multiple markets to drive growth, engagement, and brand visibility.

Key responsibilities

• Own and drive the annual marketing strategy, roadmap, objectives, KPIs and campaign planning.
• Translate business priorities into integrated initiatives across digital, content, events and brand activities.
• Lead product marketing, creating audience‑specific messaging and assets for distinct buyer personas.
• Manage website strategy, content planning and user‑experience optimisation.
• Deliver and optimise digital campaigns via email, LinkedIn (organic & paid), SEO and marketing automation.
• Define attribution frameworks, monitor performance and provide data‑driven recommendations.
• Develop content plans and oversee creation of presentations, brochures, campaigns and promotional assets.
• Lead event and webinar strategy from sponsorship planning through execution and post‑event analysis.
• Support regional and global initiatives through campaign activation and stakeholder collaboration.
• Manage external partners, coordinate budgets, approvals and performance tracking.

Required profile

• 7+ years of marketing experience, preferably in Healthcare, MedTech, Life Sciences or B2B Education.
• Strong expertise in digital, performance marketing and marketing operations.
• Proven end‑to‑end management of campaigns, events and content.
• Analytical mindset with experience in reporting, optimisation and attribution models.
• Experience working in international, matrixed, multi‑stakeholder environments.
• Excellent communication and stakeholder‑management skills.

Required skills

• Salesforce
• Pardot
• Google Analytics
• LinkedIn Campaign Manager
• AI‑enabled marketing tools
• LMS platforms
• CRM systems
• Marketing automation tools