Marketing Manager – Build Brand & Demand Generation

About the role

As the first Marketing Manager at OTIV, you will build the company’s brand from scratch and drive demand generation to support the sales pipeline. You will work closely with the commercial team to translate complex autonomous‑rail technology into clear messaging that resonates globally.

Key responsibilities

• Define and evolve OTIV’s brand identity, tone of voice, visual style and positioning.
• Create and manage a content engine including editorial calendar, blog, case studies, whitepapers and social media.
• Plan and execute multi‑channel demand‑generation campaigns (LinkedIn, paid search, email, events).
• Own the corporate website, optimise for conversion, SEO and user journey using data‑driven experiments.
• Develop sales enablement assets such as decks, one‑pagers, battle cards and customer stories.
• Track funnel metrics, report on campaign performance and pipeline contribution.
• Leverage AI tools to scale content production and marketing operations.
• Maintain and expand the marketing technology stack (HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, Claude, etc.).

Required profile

• Proven experience in B2B marketing, preferably in technology or industrial sectors.
• Strong analytical mindset with ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Self‑starter who can thrive in a fast‑growing startup environment.

Required skills

• HubSpot
• Google Analytics 4 (GA4)
• LinkedIn Campaign Manager
• Google Ads
• Claude (or similar AI content generation tools)