Key Account Manager – Retail Europe

About the role

Dirafrost, part of AGRANA Fruit, is looking for a commercially driven Key Account Manager to accelerate the expansion of its frozen fruit solutions across European retail markets. You will be responsible for growing both existing and new key retail accounts, with a strong focus on private‑label opportunities.

Key responsibilities

• Manage, develop and grow existing and new key retail accounts across Europe.
• Build and maintain strong partnerships with category buyers, sourcing teams and decision‑makers at both headquarters and local levels.
• Identify and win new business opportunities, lead tenders, negotiations and contract agreements.
• Drive private‑label and customer‑specific product development projects from concept to launch.
• Collaborate closely with internal R&D, supply chain, quality and customer service teams to deliver customized solutions.
• Translate market trends and consumer insights into strategic growth initiatives.

Required profile

• Proven experience in retail sales within the FMCG/food industry across Europe.
• Successful track record in managing and developing key retail accounts and private‑label business.
• Strong business‑development (“hunter”) mindset with the ability to open new doors.
• Excellent negotiation skills and experience in complex commercial discussions.
• Fluency in Dutch, English and French; additional European languages are a plus.
• Entrepreneurial, resilient and results‑oriented personality with strong stakeholder management.

Required skills

What we offer

• Opportunity to join an international growth platform within a global leader in fruit solutions.
• High‑impact role with ownership of strategic retail customers across Europe.
• Collaborative, cross‑functional and innovation‑driven work environment.
• Dynamic company culture that blends entrepreneurial spirit with global strength.