Head of SEO

About the role

Patrika Digital is looking for a hands‑on, technical Head of SEO to own and grow the organic traffic footprint of its news platform. You will lead a team of SEO analysts and have the authority to implement technical changes across the CMS and development pipelines.

Key responsibilities

• Diagnose and reverse current organic traffic decline within 60‑90 days, focusing on indexation, Core Web Vitals, E‑E‑A‑T/YMYL health, and competitor share.
• Develop and execute strategies to safeguard traffic against AI‑driven search models, zero‑click results, and AI Overviews (ChatGPT, Gemini, Perplexity, Google AI Mode).
• Optimize technical and structured‑data configurations for Google News and Google Discover, the primary acquisition channels.
• Collaborate daily with newsroom planners to ensure headline structures and story verticals meet Discover eligibility.

Required profile

• Proven experience leading SEO strategy for a large news or publishing platform with 10M+ monthly organic sessions, preferably in Hindi or other Indic languages.
• Hands‑on expertise with Google News and Discover optimization, schema markup, Core Web Vitals for news, and Publisher Center management.
• Track record of recovering a major site after a Google Core Update or Helpful Content Update.
• Deep technical ability to debug indexation errors and audit raw schema markup.

Required skills

• Schema markup
• Core Web Vitals
• Google News
• Google Discover
• Publisher Center ecosystem
• CMS and development pipeline integration