Founding Growth Marketer

About the role

Vwala is looking for a Founding Growth Marketer to put the brand on the map, build trust with consumers and drive user acquisition across Europe. You will work side‑by‑side with the founders as part of the founding team, shaping strategy and executing daily marketing activities.

Key responsibilities

• Define and own the end‑to‑end growth strategy, from awareness to conversion and retention.
• Develop and execute brand, content, SEO, and performance campaigns.
• Manage lifecycle communications and partnership programmes.
• Produce copy, design assets, videos and other creative materials.
• Analyse performance data, optimise campaigns and report on growth metrics.
• Collaborate closely with the CEO and external partners to align on brand voice and growth goals.

Required profile

• Entrepreneurial mindset with a high degree of ownership.
• Strong strategic thinking combined with hands‑on execution ability.
• Experience in fintech or consumer‑facing products is a plus.
• Comfortable working in a fast‑moving early‑stage environment.
• Excellent communication skills and a data‑driven approach.

Required skills

• Brand building and storytelling.
• Content creation and copywriting.
• SEO and organic acquisition.
• Performance marketing and campaign management.
• Lifecycle and retention communication.

What we offer

• Early‑stage equity and the chance to shape a European fintech brand.
• Close collaboration with the founding team.
• Opportunity to work across Europe from the start.