Digital Product Manager – Growth & Engagement

About the role

You will join the Product Office, a transversal team led by the CPO, to own the acquisition and communication layer of a shared ecosystem. Your focus is on how users discover, activate and stay engaged across websites, funnels, landing pages and outbound communications.

Key responsibilities

• Define and maintain the product roadmap for acquisition and engagement, aligned with the CPO’s vision.
• Write user stories, acceptance criteria and product specifications.
• Prioritise the backlog in collaboration with Product Delivery and IT teams.
• Work closely with UX/UI designers, the Delivery Manager and a junior associate.
• Apply the 4‑eyes principle by validating decisions with a paired PM before shipping.
• Track adoption and performance KPIs, reporting at the Monthly Product Council.
• Contribute ideas to bi‑weekly deep‑dive sessions and support experimentation across growth touchpoints.

Required profile

• Structured thinker who defines problems before proposing solutions.
• Collaborative mindset, comfortable working across multiple teams.
• Ability to thrive in ambiguous, fast‑moving environments.
• Data‑informed decision maker who forms hypotheses before analysing dashboards.
• Strong written and verbal communication skills.
• Innovative mindset with a focus on ideas beyond the immediate backlog.

Required skills

• SEO
• Email trigger and notification sequence design
• In‑app activation and onboarding mechanics
• Conversion funnel optimisation