Digital Marketing Leader

About the role

We are looking for a Digital Marketing Leader to drive performance‑marketing initiatives across multiple channels. The role combines strategic planning, KPI management and hands‑on execution to grow user acquisition, revenue and profit for our portfolio of products.

Key responsibilities

• Develop and execute performance‑marketing campaigns on Facebook Ads, Google Ads, Cốc Cốc, app‑install networks and other digital channels.
• Manage budgets, reconcile expenditures and ensure cost‑efficient spend while meeting ROAS and CPA targets.
• Analyse campaign data, optimise performance and produce transparent financial reports.
• Identify and onboard new partners, publishers and advertising platforms to expand reach.
• Coordinate with product, design and events teams to launch promotions, landing pages, video ads and other creative assets.
• Conduct market research, channel analysis and propose optimisation strategies for each product.

Required profile

• Minimum 5 years of hands‑on experience in digital performance marketing.
• Proven track record of scaling campaigns and delivering measurable results.
• Strong analytical mindset with attention to detail and ability to work under pressure.
• Excellent communication and teamwork skills.

Required skills

• Facebook Ads
• Google Ads
• Cốc Cốc advertising
• App‑install campaign management
• Tracking, measurement and advertising optimisation
• Google Sheets
• Microsoft Excel
• Microsoft PowerPoint