Digital Copywriter (SEO / GEO) – Insurance Sector

About the role

We are seeking a Digital Copywriter specialized in SEO and GEO to support an insurance client. You will work closely with UI designers, webmasters, product managers, legal experts, digital analysts, and fellow copywriters to create and optimise engaging digital content for diverse client profiles.

Key responsibilities

• Write audience‑oriented digital content that follows SEO, GEO and UX guidelines.
• Conduct keyword research, optimise existing pages and create new content.
• Assess the impact of content updates and make data‑driven decisions together with digital analysts.
• Collaborate with product, legal and IT teams to align SEO opportunities with business priorities and technical requirements.
• Improve visibility in search results, including AI‑powered search environments.
• Measure performance impact, ROI and report on SEO/GEO KPIs.
• Share best practices and knowledge within the digital team.

Required profile

• Minimum 5 years of experience as a digital copywriter.
• Strong data‑driven mindset and ability to work autonomously.
• Excellent writing skills with the ability to adapt tone for different audiences.
• Outstanding interpersonal and communication abilities.
• Experience in banking, insurance, financial services or e‑commerce is a strong plus.

Required skills

• Expert knowledge of SEO best practices.
• Proficiency with Google Analytics.
• Experience using keyword research tools.