Copywriter – Dutch Content & SEO Specialist

Key responsibilities

• Translate briefs into high‑value content aligned with business objectives and content pillars.
• Create and optimise articles, emails, social media posts, web pages, video scripts and other formats.
• Optimise content for SEO/GEO, search engine visibility, AI overviews and LLM responses using tools such as Surfer SEO.
• Use AI tools for research, copywriting, optimisation and translation while ensuring quality and compliance.
• Collaborate with visual and audiovisual experts to develop videos, carousels and short‑form content.
• Translate and adapt content from French and English into Dutch.
• Analyse performance metrics (traffic, engagement, CTR, SOV, conversions) and propose improvements.
• Ensure content complies with regulatory requirements, including non‑misleading commercial communication and anti‑greenwashing standards.

Required profile

• 6+ years of experience as a storyteller or copywriter.
• Native‑level Dutch with excellent writing skills.
• Very good passive French proficiency and good English proficiency.
• Bachelor’s or master’s degree in communications, journalism, marketing, languages, literature or equivalent experience.
• Strong journalistic background with experience creating thought‑leadership or technical content.
• Proven SEO optimisation experience.
• Experience using AI tools for research, copywriting, optimisation and translation.

Required skills

• SEO optimisation (including GEO optimisation).
• Surfer SEO tool.
• AI research and copywriting tools.
• Content performance analysis (traffic, engagement, CTR, SOV, conversions).