Brand Manager Consumer Health (Benelux)

About the role

Bayer Consumer Health is looking for a dynamic Brand Manager to lead the marketing and omni‑channel activation of its health brands across Belgium, the Netherlands and Luxembourg. You will shape brand strategy, drive growth, and translate market insights into compelling consumer experiences.

Key responsibilities

• Develop and execute omni‑channel annual plans and budgets for existing and new health products.
• Implement marketing activities that increase brand awareness and sales.
• Identify market trends and convert them into commercial opportunities.
• Collaborate with internal teams including digital, trade marketing, sales, analytics, regulatory, medical, finance and logistics.
• Manage relationships with media partners, creative agencies and research firms.

Required profile

• Passion for marketing consumer health, FMCG or OTC products.
• Ability to turn consumer insights into effective omni‑channel strategies.
• Strong teamwork orientation and comfort working in a professional, informal environment.
• Knowledge of the Benelux consumer health market.

Required skills

What we offer

• Opportunity to work with well‑known health brands such as Supradyn, Bepanthen, Rennie and Canesten.
• Collaborative, innovative culture within a global life‑science company.
• Potential for career growth in a dynamic self‑care market.