Head of Communications, EU E-Commerce

About the role

We are looking for a Head of Communications for the EU e‑commerce division of TikTok Shop. Reporting to the global e‑commerce communications lead, you will be the primary communications partner for TikTok Shop Operations, Business and Product teams across 13 European markets.

Key responsibilities

• Develop and execute pan‑European communications strategies that align with global e‑commerce goals.
• Lead a team of Communications Leads in core market clusters, providing mentorship and setting priorities.
• Build and maintain relationships with top‑tier and trade press, securing coverage and managing media inquiries.
• Coach executives and subject‑matter experts on messaging for interviews and public events.
• Collaborate with cross‑functional partners (marketing, operations, policy, legal, creator partnerships) to ensure consistent narratives.
• Provide messaging counsel on EU regulatory issues in partnership with Public Policy & Government Relations.
• Identify and mitigate fast‑moving issues, working with Legal, Strategic Readiness and Operations teams.

Required profile

• Proven senior communications experience, preferably in e‑commerce or digital platforms.
• Strong understanding of the EU regulatory environment and media landscape.
• Demonstrated ability to lead and develop communication teams across multiple markets.
• Excellent stakeholder management and executive coaching skills.

Required skills